Huzur Supermarkt: rebuilt after the flood. Fully supported, end to end.
In 2021 the flood destroyed the store. Everything had to go, everything from scratch. For the relaunch as T.D. Meat Company we didn’t just build the website. We set up the entire digital and technical infrastructure: website, online shop with 1,560 products, integration with two inventory management systems, hardware coordination with the electrician and the weights and measures office, AI-driven product maintenance. One point of contact for everything.
Starting point
After the flood, everything had to be rebuilt
Tacettin Demirtas has run a grocery store specialising in products from Turkey and Eastern Europe since 1997 under the name Huzur Supermarkt. The 2021 flood disaster hit the store hard. Everything had to be scrapped and the location became unusable. Insolvency followed.
The rebuild began in late 2024: new premises, new hardware, a new legal entity (T.D. Meat Company GmbH), but the same brand and the same standards. The opening was planned for early 2025. Tacettin had several service providers on board in parallel (POS manufacturer, scales company, inventory management, label printer), and none of them were talking to each other.
Talha Sariyürek· Managing Director, KonzeptCode „The first contact came through his son-in-law, a childhood friend of mine. At first Tacettin was only looking for support with the opening campaign and a prize draw. While we were working on that, it became clear how many service providers were all talking at him in parallel without coordinating with one another. Tacettin asked us to take over the communication. From then on, one task led to the next.”
What we did
Six areas, from a single source
What began as a small assignment for advertising and an opening prize draw has grown over the months into complete technical support for the store. Today we cover six areas that, with conventional providers, would usually be split across four different companies:
- Opening campaign and prize draw. Personalised codes via CSV, front-end integration into the website, the draw run through Ninja Forms. The assignment that started it all.
- Website and online shop. WordPress with WooCommerce, three languages, a product catalogue with 12 main categories, a custom icon system, delivery zones by postcode with minimum order values and time slots.
- Inventory management coordinated. Integration with two different inventory management systems: Delta-A for the regular products, UC-One for the scale items in the butcher’s and bakery counters. Two different margin logics (+15% and +25%), with an hourly sync.
- On-site hardware coordination. Clear recommendations on which switch belongs where and where to run the LAN cabling from and to. The electrician didn’t know what to connect where, so we provided the plan.
- Official appointments organised. We arranged the appointment with the weights and measures office for the certified scales by phone at short notice. Communication with the POS manufacturer, scale service technicians and inventory management providers in Germany and in Turkey, all handled centrally through us.
- AI product maintenance for the online shop. Instead of typing in each of the 1,560 online shop products one by one: take a photo, and the AI fills in everything automatically.
The crux
When one photo replaces 15 minutes of typing
Conventional product maintenance in an online shop means: product name, brand, ingredients, nutrition table, allergens, categorisation, writing the marketing copy, cutting out images, entering it all. Realistically at least 15 minutes per product. With 1,560 products that would be around 390 hours, almost 50 full working days, just for the typing.
Our solution: four photos per product, with the file name being the barcode. Every 5 minutes an automated cron job collects the images, sends them to GPT-4o and gets the complete product data back: name in German, brand, nutrition values per 100g, ingredients, allergens, tags, a piece of marketing copy following the AIDA principle without AI clichés, even the information on whether it is a chilled item. Per product: about 20 seconds instead of 15 minutes.
Excerpt from the AI prompt· KonzeptCode code „Note: by default, AI always starts marketing copy with ‘discover’ or ‘dive into’. Avoid such clichés. Talk about the product and address what you can create with it. Stay flexible and creative.”
Result
Over a year of stable operation
The store has been running since early 2025. 6,460 products are maintained in the inventory management system, around 3,000 of which we entered manually during the launch phase, while the rest now runs automatically through the interfaces. During the opening week we maintained products late into the nights, and on opening day we stabilised the network under load.
In the online shop, 1,560 products are fully prepared, with photos, marketing copy, nutrition values, allergens, brand tags and categories. The shop is technically finished and can be viewed live at huzur-stolberg.de/shop; the final synchronisation of the stock reconciliation between the POS and the shop is currently being completed, so that the products can be made available to customers with the correct stock levels.
Today we have less to do than at the start. In the beginning Tacettin depended on us daily: staff training, product photography, support escalations with the hardware manufacturers. The store now runs reliably, and we take care of the points that are still open.
Trust
Today Tacettin finds all of his digital access points in one place.
If something goes down, he calls. We fix it.
Domain management, hosting, inventory management, POS manufacturer, Mollie account, newsletter: if something goes down, he calls us. We fix it. That’s how the collaboration has worked for over a year.
KonzeptCode UG is a company that truly deserves recognition for its professionalism and its trustworthy approach. A company that carries out its work with care and stands out through its solution-oriented, high-quality service philosophy. Working with KonzeptCode UG is in itself a confidence-inspiring experience; a company that respects its work and values quality. KonzeptCode UG is a successful company in which integrity, quality and trust come together and which meets expectations in the best possible way. KonzeptCode UG is not just a service provider, but a company that creates real added value and always stands by your side as a partner to solve problems in a solution-oriented way. We are glad to work with you. Here is to many long-term projects with KonzeptCode UG...